Kim Niemi
KIM NIEMI
STRATEGIC BUSINESS DEVELOPMENT | LINKING CREATIVE, MARKETING & DIGITAL
A PARADIGM SHIFTER WITHIN MUSIC, TV, HIGH TECH AND CONSUMER PRODUCTS who can define tomorrow's game-changing strategies, and ensure the success of new product lines and IPs, pioneering marketing and licensing programs, and critical operations and eCommerce turnarounds. Nearly $1B in new revenues generated, licensing and marketing at the scale of the Summer and Winter Olympics, and a key figure behind disruptive tech
and music startups.
BRINGS AN ENTREPRENEUR'S EYE TOWARDS IDENTIFYING NEW REVENUE OPPORTUNITIES and fostering key partnerships and alliances. Known for bringing a seamless approach that merges high-ROI creative, cutting-edge business practices, and flexibility in deal-making and content development to quickly turn the "big bet" initiatives into implemented reality.
A RESOURCEFUL, HIGH-EMPATHY LEADER who has developed world-class sales, marketing and product development teams which carry accountability in their core DNA.
As Owner of Velvet Ash Productions and Chasing The Wind Music Kim has been leveraging her decades of Entertainment industry expertise towards standalone engagements. Clients include Fox Sports, Pledgeling Technologies, Anderson Media Group, Overactive Imaginations, NY Times bestselling authors, and independent creators and production companies.
• Independent label and music artist management division via Chasing The Wind Music.
• Development and production arm optioning rights for film/tv adaptation as well as music video and live performance productions via Velvet Ash Productions.
• Advisor to start ups creating corporate alliances and securing distribution opportunities.
As Senior Vice President at NBC Universal Kim spearheaded merchandising and licensing, eCommerce, home entertainment and music business development for NBC and associated cable networks, digital networks and media businesses, delivering over $400M in new revenues and double-digit YOY growth.
• Achieved a major strategic success in pushing towards integrated licensing across News, Entertainment and Sports,
building out a host of groundbreaking programs in retail and online expanding the reach and profitability of
distribution and promotional partnerships across hundreds of licensees and IP.
• Non-traditional licensing successes include subscription services and destination resorts resulting in LIMA award for
Best Overall Licensed Program and Direct to Retail programs for “The Biggest Loser” and commodity licensing
earning “Product of the Year” nomination for ‘The Office”
• Revitalized dormant catalog titles with refreshed branding and distribution partnerships generating millions in
revenue across home entertainment and spurring new licensing opportunities for classic properties.
• Led eCommerce strategy and distribution managing stores for 8 channel storefronts as well as exclusive online pop
up stores around special events and releases including NBC Summer and Winter Olympics Games and major motion picture releases.
• Led end-to-end publishing initiatives, including traditional, audio, digital and comic books, resulting in numerous NY
Times Best-seller titles ("The Biggest Loser” series, "Thank You Notes" from Late Night with Jimmy Fallon and the
"Top Chef” Cookbook series)
• Tapped as Executive Producer for physical and digital music releases, resulting in best-selling and Grammy winning CD/Digital releases and retail music exclusives with over 2 million units sold. Key focus on Direct Response music releases across TV and cable portfolio, licensing initiatives and special events.
As Vice President, Product Management for Capitol Records, Kim played an integral role in launch of transformative music marketing program for Capitol Records solidifying competitive position in areas like Film Soundtracks and delivering over $100M in new sales annually. Built and managed a 10-person high-performance team. Led comprehensive streamlining of release operations significantly increasing product options, efficiency, and cutting turnaround times.
• Built out a singular pioneer soundtrack and commercial licensing and marketing initiative bringing together film, TV, and home entertainment companies to maximize sales and exposure for the artists and music. Adopted industry-wide as a template for doing business in the years to come.
• Key multi-platinum selling soundtracks include "Dead Presidents", “Romeo & Juliet", "Clueless" and "Hope Floats.
Executive Producer on various projects, including Academy Award nominated “Goodwill Hunting” (“Best Song from a Movie” category).
STRATEGIC BUSINESS DEVELOPMENT | LINKING CREATIVE, MARKETING & DIGITAL
A PARADIGM SHIFTER WITHIN MUSIC, TV, HIGH TECH AND CONSUMER PRODUCTS who can define tomorrow's game-changing strategies, and ensure the success of new product lines and IPs, pioneering marketing and licensing programs, and critical operations and eCommerce turnarounds. Nearly $1B in new revenues generated, licensing and marketing at the scale of the Summer and Winter Olympics, and a key figure behind disruptive tech
and music startups.
BRINGS AN ENTREPRENEUR'S EYE TOWARDS IDENTIFYING NEW REVENUE OPPORTUNITIES and fostering key partnerships and alliances. Known for bringing a seamless approach that merges high-ROI creative, cutting-edge business practices, and flexibility in deal-making and content development to quickly turn the "big bet" initiatives into implemented reality.
A RESOURCEFUL, HIGH-EMPATHY LEADER who has developed world-class sales, marketing and product development teams which carry accountability in their core DNA.
As Owner of Velvet Ash Productions and Chasing The Wind Music Kim has been leveraging her decades of Entertainment industry expertise towards standalone engagements. Clients include Fox Sports, Pledgeling Technologies, Anderson Media Group, Overactive Imaginations, NY Times bestselling authors, and independent creators and production companies.
• Independent label and music artist management division via Chasing The Wind Music.
• Development and production arm optioning rights for film/tv adaptation as well as music video and live performance productions via Velvet Ash Productions.
• Advisor to start ups creating corporate alliances and securing distribution opportunities.
As Senior Vice President at NBC Universal Kim spearheaded merchandising and licensing, eCommerce, home entertainment and music business development for NBC and associated cable networks, digital networks and media businesses, delivering over $400M in new revenues and double-digit YOY growth.
• Achieved a major strategic success in pushing towards integrated licensing across News, Entertainment and Sports,
building out a host of groundbreaking programs in retail and online expanding the reach and profitability of
distribution and promotional partnerships across hundreds of licensees and IP.
• Non-traditional licensing successes include subscription services and destination resorts resulting in LIMA award for
Best Overall Licensed Program and Direct to Retail programs for “The Biggest Loser” and commodity licensing
earning “Product of the Year” nomination for ‘The Office”
• Revitalized dormant catalog titles with refreshed branding and distribution partnerships generating millions in
revenue across home entertainment and spurring new licensing opportunities for classic properties.
• Led eCommerce strategy and distribution managing stores for 8 channel storefronts as well as exclusive online pop
up stores around special events and releases including NBC Summer and Winter Olympics Games and major motion picture releases.
• Led end-to-end publishing initiatives, including traditional, audio, digital and comic books, resulting in numerous NY
Times Best-seller titles ("The Biggest Loser” series, "Thank You Notes" from Late Night with Jimmy Fallon and the
"Top Chef” Cookbook series)
• Tapped as Executive Producer for physical and digital music releases, resulting in best-selling and Grammy winning CD/Digital releases and retail music exclusives with over 2 million units sold. Key focus on Direct Response music releases across TV and cable portfolio, licensing initiatives and special events.
As Vice President, Product Management for Capitol Records, Kim played an integral role in launch of transformative music marketing program for Capitol Records solidifying competitive position in areas like Film Soundtracks and delivering over $100M in new sales annually. Built and managed a 10-person high-performance team. Led comprehensive streamlining of release operations significantly increasing product options, efficiency, and cutting turnaround times.
• Built out a singular pioneer soundtrack and commercial licensing and marketing initiative bringing together film, TV, and home entertainment companies to maximize sales and exposure for the artists and music. Adopted industry-wide as a template for doing business in the years to come.
• Key multi-platinum selling soundtracks include "Dead Presidents", “Romeo & Juliet", "Clueless" and "Hope Floats.
Executive Producer on various projects, including Academy Award nominated “Goodwill Hunting” (“Best Song from a Movie” category).